Search results for "Banal nationalism"

showing 3 items of 3 documents

Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry

2015

Why is there no SEAT Barcelona? Barcelona is a well-named place brand, but SEAT consciously has disassociated itself from its geographic origins. This seems rather strange decision if one takes into account the increasing importance of the place-of-origin effect in automotive industry. This article describes how SEAT has constructed its Spanish identity and hidden its Catalan-Barcelona origins, and discusses SEAT’s own growing “denationalization” because of the acquisition by Volkswagen Group by using banal nationalism to gain the loyalty of the country’s nationalist consumers and to fashion a corporate image in line with Spain’sMarca España, or national brand. Through this decision, SEAT h…

Historybusiness.industryNational brandmedia_common.quotation_subjectAutomotive industryIdentity (social science)AdvertisingNationalismBanal nationalismCorporate marketingPolitical scienceLoyaltyBusiness Management and Accounting (miscellaneous)Nation brandingbusinessmedia_commonEnterprise & Society
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‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture

2020

In spite of ongoing economic globalization, country-of-origin effect (COO) still remains crucial for corporate marketing and advertising strategies in consumer markets. Such nationalism has now com...

Marketingbusiness.industry05 social sciencesAutomotive industryEconomic globalizationManagement Information SystemsNationalismBanal nationalismDoxaPolitical economyPolitical science0502 economics and businessCountry-of-origin effectSpiteNation branding050211 marketingbusiness050203 business & managementJournal of International Consumer Marketing
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Music video covers, minoritised languages, and affective investments in the space of YouTube

2017

AbstractWhile interest in affective processes has led to an affective turn in cultural studies, in sociolinguistics this perspective has been given less attention. This study takes up the ‘lens of affect’ and directs it on two cases exemplifying the circulation of minoritised languages in new media spaces: music video covers from two minority-language contexts, Irish and Sámi, uploaded on YouTube. Combining recent theorising on affect with insights from sociolinguistic research, the study investigates how the YouTube users’ affective investments contribute to a (re)evaluation of the two minoritised languages, their speakers, and the related ethnic/national belongings, and how these investme…

Linguistics and LanguageSociology and Political Sciencemusic videosEthnic groupvähemmistökieletta6121minoritised languagesLanguage and LinguisticsIrishSocial mediaSociology060201 languages & linguisticsYouTubeaffective investmentsMedia studies06 humanities and the artslanguage.human_languageNew mediaNationalismBanal nationalismmusiikkivideot0602 languages and literatureCultural studieslanguageSociolinguisticsLanguage in Society
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